Beautycounter’s new age-defying line, Countertime, has been certified by the Environmental Working Group’s EWG Verified program, a third-party certification for personal care products. Countertime, a six-product collection designed to firm, brighten and plump the skin, is formulated with a plant-derived Retinatural Complex.  The addition of the Countertime collection in to the EWG Verified program is part of Beautycounter’s on-going initiative to add more EWG Verified products to their catalog.
 
“Long gone are the days where consumers have to choose between products that use safer ingredients or products that work,” said Gregg Renfrew, founder & CEO of Beautycounter.  “Our Countertime line is the perfect example of how we deliver the best age-defying line possible, while still using ingredients verified by EWG’s third party certification.  For us, this is just the beginning.”
 
No Hidden Ingredients
 
EWG Verified goes beyond labels and drives companies to disclose more ingredients infrequently listed on product labels toward full transparency.  EWG Verified products must meet all of the EWG’s rigorous criteria which include ensuring that products do not contain ingredients on EWG’s “Unacceptable” list, meaning ingredients with health, ecotoxicity and/or contamination concerns; providing full transparency by disclosing all ingredients on the label and to the EWG; and using good manufacturing practices to further ensure the safety of the products. Beautycounter was a founding member of the EWG Verified program when it launched in 2015.